This is one of the more expensive brands of fabric softener. Ultra Downy Simple Pleasures: Spice Blossom Dare scent is absolutely amazing for my laundry. It smells great and no brand leaves my laundry softer than this Downy Simple Pleasures. It is great at leaving your laundry feeling so comfy. I use this brand on all of my laundry. I really like the way it makes my bath towels feel. I use this fabric softener on my blankets and it really makes them feel so fluffy. I sleep so good when I use this fabric softener on my blankets. The awesome scent it leaves to them to makes my whole room smell like the Spice Blossom Dare scent. It is so expensive though. It is not mean't for low income families. It's okay if you have a coupon. Performance This fabric softener more than exceeded my expectations and performed beyond any other brand I've used in the past. Scent The Spice Blossom Dare is perfectly scented. I wouldn't use any other brand after using this one.