My husband and I are big coffee drinkers. I drink it black and he likes it with cream, but we both put a high value of having great coffee each morning, and enough to have a couple of cups each. Our 22-year-old daughter drinks it now too, so we make pots in the morning and sometimes in afternoon too. We got this Technivorm 4-5 years ago, and it makes coffee just as well as the day we got it. It got good reviews from Cooks Illustrated, so we got it mail order and have never regretted it. Easy to fill with water and the stainless carafe keeps the coffee warm for quite some time. We use a gold tone filter with it. The best! Highly recommend. Brew Performance Excellent coffee. And fast too. Ease of Cleaning We hand wash everything because we want to, but I would imagine you could put everything in the dishwasher if you were in a rush or were lazy on a day. Every so often, my husband runs vinegar and water through it to clean the inside. Ease of Use Could not be easier. Fill the water from top. You can see it run through the machine - Your coffee is done! Design Probably the best part. Looks good and functional. We keep it out on our granite counters. Durability Has worked 4-5 years without a single problem.