I'm normally a big fan of Seventh Generation cleaning products. The automatic dish washing gel is one that I won't purchase again though. The product comes in an easy to dispense bottle and has a light pleasant scent. It is priced about midway between the most expensive brands, and the store brand detergents. Unfortunately, it just doesn't do a great job at what it is supposed to- get the dishes clean. I will mention that we happen to have an older, builder grade dishwasher in our current apartment. It really requires heavy duty detergent to get the dishes clean, and the Seventh Generation gel just doesn't cut it. Perhaps if you have a newer or more effective dishwasher, this detergent would be effective. I do like that the product contains no animal ingredients, and is not tested on animals. It is also environmentally friendly. If we move somewhere with a better dishwasher in the future I will definitely try this detergent again.