I have had this coffee maker for more than five years and it is still working without fail. I clean it every six months or once a year. I am hoping that this coffee maker will last me more than 10 years. I had a Sunbeam coffee maker that lasted seven years and It was really great. Brew Performance Whatever kind of coffee I use it always taste delicious after it has brewed. Ease of Cleaning To clean this coffee maker does not take any effort it is easy and to clean I use vinegar in the water and run it through once and then again with clear water. Ease of Use To use this product is very easy; just pour water and add the coffee and let it brew. Design I love the design and I like how it has a clock to tell time. Durability This coffee maker is very durable and will probably outlast me more than seven years as my Sunbeam before this one. I only have one thing that I dislike about this coffee maker and that is that the hot plate from the coffee maker does wear off easily.