This mascara is by far my favorite. I am really happy I decided to buy it; I found it once on sale and decided to give it a try. I cannot be happier! First, the volume that this product gives to my lashes is unthinkable. I always get compliments on my sexy, big, and long lashes. I feel that the way the brush is designed helps with lengthening the lashes as well as curling my lashes, without even needing a lash curler! Another reason why I like this mascara so much is that it is water proof. I was caught in the rain multiple times while wearing it and it never smudged! I also wear it when I go to the gym, and I am pleased to see that the mascara is intact after all the sweating from my work-out. Even though this mascara is water proof, what I love the most about it is that I can get it off relatively easily using a make-up remover, unlike other brands of mascara that are very difficult to remove. I recommend it for women with sensitive eyes, too, because it does not get into your eyes during the day, and you can get rid of it before bed easily. Overall, this is great mascara and I greatly recommend it.