Pantene Pro V Texturize improves hair's texture without weighing it down. It adds healthy shine for defined styles, whether your hair is short, medium or long. It also gently cleanses and preps hair for textured styles. It smells great and no need to worry it always rinses clean. No heavy build up on your hair. Lots of lather. The best first step in getting volume with thin limp hair. After shampooing there is no need for detangler or conditioner as the brush will go through your hair like butter. Also works great with pro v styling texturizing products. Not only can women use this product but men will love it as well. The bottle is easy to handle and is comfortable in your hands with a no slip grip. The lid is also very effective for keeping water out of the container. The bottle is also compact and easily stored on small shelves. This product will leave limp hair full with a nice shine and not a greasy feel or look.