What I really like about this shampoo is it removes excess oil and dirt that weights down hair, boosting volume, but it also makes my hair uber shiny. I find that when I use clarifying shampoos, my hair gets dry and frizzy, but this shampoo doesn't give me those nasty side effects. It works well for my fine hair, it doesn't dry out my already dry, damaged hair, and it adds volume to my typically flat hair. This is one of my favorite shampoo, and I like to use it about once to twice a week. It does an amazing job and it is a great buy. Effectiveness This shampoo does an amazing job of clearing your scalp from built up residues from hairsprays and other styling products, while removing dirt and oil. It adds a boost of volume because it removes all those things that typically weigh hair down. It also adds a great shine that most hairsprays don't even give me. I really love this effective shampoo. Scent This shampoo has a sweet, floral scent that isn't super strong.