I use my coffee pot every morning. It brews fairly fast for being a simple and basic coffee pot. I love the simplicity of it as it only has one on and off switch. I love the sleek black finish on it which makes it nice knowing that it will match my kitchen decor no matter what I change it too. The only downside is I wish it had a safety feature that would automatically shut the heating element off after a certain period of time. Im very busy and sometimes forget to flick the switch off which then results in burnt coffee, and a possible fire hazard when I get home in the evenings.