I must rate this conditioner at it's highest because I have been using it on my hair, my hair clients, and my five girls hair for the last two years. The conditioner has made a tremendous difference if the way our hair feels. At the time that I first started using the product, my hair and one of my girls hair was excessively damaged from too much hot curling. After only a couple of months after using the conditioner, our hair started feeling softer and the split ends even started looking better. I love everything about the conditioner. Effectiveness The conditioner is very effective because as a cosmetologist, I have seen my clients hair look shiner, feel healthier, and even grow much better. Damage hair is in much better condition and the hair is left feeling smooth and silky. Scent The conditioner has a nice fresh scent that is very calming to smell. The scent last long in the hair even after the hair is rinsed out. The scent is not too pungent or not one that is hard to smell. It is a neutral scent that most people would probably enjoy. This is a product that is great on all types of hair!