I wanted to adore this shampoo bar. Part of me does: the scent is simply amazing. As a self-described cinnamon lover, this bar made my hair smell amazing. It was also gentle on my colored hair, and lasted forever: three whole months. The fact that these bars last so long is really what keeps me from feeling the sticker shock, because each bar ends up being about 2-3 dollars per month. Other awesome benefits? I was able to take this through airport security multiple times when I traveled over the holidays, and never needed to take it out of my bag since it's a solid. For someone trying to rush through TSA, that was a blessing. As much as I wanted New to be everything I wanted and more, it was severely lacking for me. I found that instead of invigorating my scalp, New made my scalp dry, to the point that I was flaking for the first time in my life. This was NOT okay- with being a redhead, flakes show like nobody's business. I also didn't find that New really made my hair feel particularly soft of shiny. For me, this bar was nice but meh.