I have tried every foundation there is; or ,at least it feels that way! I am very fair skinned, and they are either too pink or too orange. I had finally found the perfect shade with L'Oreal Visible Lift Line-Minimizing &; Tone-Enhancing Makeup, which was soft ivory,and they discontinued it. What a shame for us fair skinned girls! The foundation was the best! it went on so nicely and really gave my face a beautiful refined and natural look. It is very thick, so I had to apply it in small amounts. If I didn't want such a heavy look, I simply added in some facial moisturizer until it reached a consistency that I was happy with. I have not found a Loreal one to replace it with that provides the same benefits and has that perfect shade for me. If you read the reviews on the Loreal website of the foundation that replaced it, you will see a lot of unhappy customers! I wish so much that Loreal would bring this back!