I absolutely love Downy Wrinkle Releaser! I have always hated ironing, so I started using it years ago when it first came out. Over the years, there have been some generic brands that have come out and I've tried those. The others may work okay for wrinkles, but the ones I've used had an odd smell to them. So I bought some Downy Wrinkle Releaser Plus last year when I had a coupon, as was so glad I did! Downy has a couple of choices in fragrance now, and I love both of the ones I've tried. And in addition to being a wrinkle releaser, the new "Plus" also freshens up tops I've worn for a few hours and want to hang up and wear again without washing. It's also got a finer mist, so clothes don't get as wet and dry faster, yet works just as great. I will never use any other brand of Wrinkle Releaser again.