I was happy to come across this toothpaste when I started teaching my daughter to brush her teeth. I noticed that she was swallowing when she brushed and worried that she would swallow the fluoride in other children's toothpaste. I bought this because it was safe if swallowed and it has a fruity flavor. When my daughter tried it, she instantly liked the flavor and brushing teeth was fun and safe again. This toothpaste is clear and great for teaching toddlers to brush their teeth because they can brush as many times as they want. I tried it myself and the flavor is sweet but not too sweet and it's not an overpowering toothpaste. I've just introduced this to my youngest daughter who is just now learning to brush her teeth. I will use this product until they have mastered the skill of spitting their toothpaste out and not swallowing it! It works great as a cleaner for babies, I put the finger tooth brush on my finger and wipe the gums with great reaction from the little one. Mine like it so much they are constantly asking to brush their teeth. Great for a learning tool!