I recently upgraded from the original Nook to the Nook Simple Touch at my last birthday, and fell even more in love with it's size, memory, and ease of use. It makes reading even more enjoyable while not overwhelming you with a lot of extra features. If you want an e-reader and only an e-reader, this is the device for you. Battery Life The battery can easily last weeks for me. I read it at least once a day on my lunch, and even with daily use, I feel that I rarely have to charge it. Book Choices/Variety There is such a variety of books. Considering that Nooks have always read PDFs and downloads from Books-A-Million and Barnes & Noble, as well as file types used by Project Gutenberg, it allows for immense variety. Readability The ability to change your font type and size is great. The only downside is that PDFs rarely allow for changing the font or size. Ease of Use This is very easy to use, even one-handed. I usually like to read while I eat, and find that the weight and buttons make this very easy. Design As the name suggests, the design is simple. And this can be very appealing if you are looking for a simple e-reader. Durability I did purchase a simple case for my Nook, but I did not get anything like an Otterbox. It has held up fantastically to being carried in a purse with other objects, being dropped, and rough handling. It doesn't even look worn.