I really like using this lotion, it feels great on my skin. I'm not sure I have noticed much firming happening, but it is still great so far. A little goes a long way, so you shouldn't need too much to cover the areas you put the lotion. Scent Smells pretty good. It's a plain lotion smell. Nothing too strong and overwhelming for my skin. Too many perfumes can cause irritation, and this one is just fine for me. So I'd say its fine if you have a sensitive skin as well as normal skin. Absorption My skin seems to soak up the lotion. It helps keep it moisturizer throughout the day. I have a tendency to get dry skin and this helps out with that. It keels very good on my skin and isn't too watery. It's a nice thickness to the lotion which helps my skin absorb it easier. Effectiveness Seems to be working fine so far, not much firming happening, but so far it's good. I can notice a bit of tightening which leads to believe it might possibly work in the long run if I continue to use it.

Misslandee

USA

I have very sensitive skin and I have been using Aveeno products for years. Just last year I discovered Aveeno Positively Ageless Firming Body Lotion. It was an Aveeno product so I knew I would love it and it would not irritate my skin. What caught my eyes was that it was also a firming lotion. To me that was an added bonus. I really like this particular body lotion. It's very light and absorbs into the skin immediately. It does not leave any film type residue. It also has a nice light scent. My allergies do not allow me to use alot of lotions/soaps with scents, but this is just light enough. My husband loves it as well, he is a faithful user of the lotion. It keeps our skin feeling smooth and keeps it from getting dry. I will say that I am not convinced that it has made my skin firmer. I have not seen any change as far as firmness. However, overall I love the product and use it everyday and will continue to do so.

mrskmann

USA

I bought the Aveeno Firming Body Lotion to use mostly on my legs and abdomen area for severely dry skin, but having the firming component convinced me to give this product a try, even though I am young. I also started a light exercise regimen at the same time I started using this product, and those areas where this product were applied did get firmer and more toned. My best guess is that both the exercise and this product helped me achieve the quick results I had. Even if it doesn't firm, it is great at moisturizing and making the skin supple.

agh38

USA

This was one of a few products that I tried after I had a C-section almost two years ago, in an attempt to firm up my skin both from my surgery and from my postpartum weight loss. While I don't believe any of these firming lotions are miracle products, I do believe this helped quite a bit in improving the look and feel of my skin and in creating a nice, healthy glow. If nothing else, it certainly created the illusion that my skin was firming up! Scent This has a very pleasant, neutral scent that was great for everyday use. It did not conflict with the scent of any of my other products. Absorption I thought that his absorbed into my skin very well, without having to exert too much effort into rubbing it in. Effectiveness Though I think exercise and diet are the best way to firm up skin, this lotion did seem to help quite a bit in improving the overall appearance in my loose skin. I recommend it for anyone with the same problem!

CMincksRun

USA

Somewhere along the way, I found a sample of this Aveeno Active Naturals Body Firming Lotion that I had received.  As I feel the age loading on to me, as the years tick by, and the big 4-0 looming ahead, I have a definite need for all of the firming and help I can get!  This lotion has a light scent, which is pleasant, but doesn't really have a descriptive smell.  It doesn't linger very long after application on your skin.  It is really easy to apply to your skin.  The lotion really glides on to your skin. I can't say that my skin looks visibly firmer or smoother, but it definitely feels better and more elastic than usual.  It does feel slighty greasy upon application, but that dissipates.  I would give this lotion a thumbs up for the moisturizing aspect, but I can't say that it really changes the appearance of my skin.  I guess it did make it smoother than it was.  Since I received a sample, I haven't purchased the lotion, so I can't comment on the price though I've noticed others did think it was a bit pricey.

mb111mb

Atlanta, GA

I love this lotion, period. I want to qualify this statement by saying that I am a beauty product junkie, so I usually have a lot of different types of lotions. No more! Ever since I found this lotion, this is my go-to and others need not apply. First, it has great texture and rubs in well to skin. Second, it dries fast and your skin automatically feels smoother and touchably soft.  I have to admit I even run my hands along my skin to feel the smoothness after applying this lotion! Third, it has a light scent that is just right, not overpowering like other lotions I've used in the past. I feel like using this lotion does firm up my skin slightly, but I would not make that your soul reason for buying the product. I use this on my legs all the time, and they feel incredibly smooth and have a hint of shine to them. Best of all, the lotion really does last for a whole day. I love when products stay true to their claims, and this Aveeno lotion certainly does that!

mrsm531

Wilmington, NC

I received Aveeno Positively Ageless Firming lotion as a sample about three weeks ago. At first, I thought there was no way this was going to make any noticeable difference, but I decided to go ahead and put it to the test. I decided to just concentrate on one area of my body so I could somewhat compare in a couple weeks. After having three children, the skin on my stomach was kind of saggy and not very attractive, so that was my target area. I put it on after every shower. Two weeks later, my skin looks firmer! I love it! I'm planning on getting more Aveeno Positively Ageless and putting it everywhere! It's a light lotion with a very light scent. It spread easily and absorbs quickly.Aveeno Positively Ageless Firminf Lotion has not only made my skin look firmer, but it has also helped with my dry skin. I have major dry skin on my hands, and just from applying the lotion in my little test, my hands are 90% better than they were. I love this stuff!

crazytimes3

San Marcos, CA

Aveeno Firming body lotion does it once again.  Okay, I have to admit it that I am over 50 years old.  It really doesn't bother me in my head.  But, sometimes, when I look at my body, I see some things that I am not as happy with.  My skin has taken a whole new look about it.  It is more saggy and I see more discolorations and more wrinkles.  That is why I started to use Aveeno Firming body lotion.  I love the feel of this lotion on my skin, and I am sure that my skin is very thankful that I started also to use this lotion!  I really noticed a difference probably within 7 days of when I began to first use this product.  My skin started to feel naturally more supple.  My skin also didn't seem to feel as saggy on my body, and it just seemed to have more elasticity to it!  I was so happy.  I really felt like this lotion had been able to do the impossible.  It had reversed some of the aging process for me!  I love it!

JackieDrooger

Waynesboro, PA

  Wow...What a difficult name to speak! It has a long name. However, it moistens my body for a long time like the length of its name. I like the Aveeno because it is lightly fragranced. It is also the goods of high quality. Aveeno Positively Ageless Firming Body Lotion explains that it clinically shown to provide firmer looking skin in just two weeks. It's been 3 weeks since I started to use these products. I cannot realize the firmer looking; however, I feel that the dryness of my skin was improved much better than 3 weeks ago. The most interest thing is that this product contain mushroom complex. I don't know what kind of mushroom is used for this product. But I can feel this product is made by natural ingredients, so I can trust this product. The weakness of this product is that it covers the skin a little bit thick. In my opinion, Aveeno Positively Ageless Firming Body Lotion is good for winter period because you can feel it is little sticky.

KayJane

Burke, VA