The formula uses the basic things that most dandruff shampoos on the market use, and it has the same blue-y color that you would expect. And it is pretty much the same exact thing as Head and Shoulders, only a different brand name, a different bottle, and twice the price. Be wary though if you are allergic to Zinc Pyrithione because this shampoo features it as a main ingredient to help control dandruff. And do not freak out if you feel a slight tingling sensation that is just the Menthol doing its thing. Effectiveness After a few washes it helped get rid of my dandruff and restore my scalp to a healthier state. Scent Because of the Menthol it smelled medicine-y to me, not super strong or really bad but it did do a good job of my cleaning out my sinuses. I would have been happier if it was a more feminine scent (But I am pretty sure this product is intended for the use of a man so even just a more perfume-y scent to mask the smell of the Menthol would have been nice).