I am addicted to the Krembs wet to dry straightnener. This straightener is super easy to use and makes your hair beatifully straight and shinny. I first found out about this straightner at a hair salon that I go to. I always loved the way my hair was after leaving the salon. I knew for sure I needed to get one as well. I believe these straighteners are made in Italy. I would compare this straightener to the CHI. I would highly recommend using a thermal protectant when using your Krembs straightener. The temperture gets super hot and you want to make sure you do not damage your hair. I love this stratighener because you do not have to keep going over the same spot over and over again. I have super thick hair and I love it. Other straightener dont get hot enough to deal with my hair. I have spent a great deal of money on other straighteners that would get my hair caught between the two plates, and not leave my hair looking like I just left the salon. I would recommend this to anyone who is looking for a new Hair straightener.