A few years ago I finally had my hair cut short (stacked in back with sides tapering toward my chin) and needed a flat iron to style it. My hair isn't curly, but does have a bit of a wave to it and the ends like to flip upwards instead of laying flat. I wish now I had known of Viewpoints.com back then, because I have experienced some of the same disappointments as others reviewing this flat iron! I know it wasn't expensive, but even so it should heat to a higher temperature than it does, and quicker than it does! When I use it I have to hold the two ceramic plates tight with my hair in it and slowly move it down the length of the hair I am straightening. After doing this it made very little change...it needs to heat to a higher temperature!!! I am also disappointed in the on/off switch location. I read someones review who wrote they love the locking on/off switch...what locking switch???? Mine does not have one and with it located where it is I sometimes accidentally turn it off while using it....this is not what I need when it isn't heating up enough anyway! After giving it my best attempt to like it, I finally put it in the cupboard and will probably donate it to Goodwill. Have since bought a more expensive model and am much more pleased with the way it is working! Going to write a review for it too!!