St. Ives is a brand I trust. I use St. Ives face wash, body wash, and body lotion. The St. Ives Healing Moisturizer lotion, overall, provides good moisture to my skin and doesn't need to be applied often. Just twice a day and my skin feels full of moisture and healed of any dry skin or irritated skin issues. I stick with St. Ives because it works. Scent When it comes to St. Ives lotions, I haven't picked a scent I haven't enjoyed yet. The scents/fragrances offered by St. Ives are not too strong and not too weak. The St. Ives Healing Moisturizer lotion doesn't smell too medicated. It has a pleasant and refreshing sweet smelling fragrance. Absorption St. Ives Healing Moisturizer lotion makes my skin feel moisturized, soft, and healthy. I apply it after I shower and before going to bed. It always leaves my skin feeling soothed and soft. It's my trusted and go-to brand of lotion. The St. Ives Healing Moisturizer does exactly what the name says! It absorbs into the skin and heals dry cracked skin. It soothes rough patches making them soft to the touch. Effectiveness This product does exactly what I expect it to do. This is why I'm a loyal buyer. I have dry skin so I've tried a lot of different types of lotions and creams. St. Ives Healing Moisturizer provides great moisture as I only apply it once or twice a day because that is all I really need. My skin stays soft in between applications.