The Revlon ceramic hair straightener gets the job done. I have very thick, long, wavy hair, so it's going to depend on your hair type. I've always trusted Revlon products and appreciate how affordable they are. If you have hair like mine, you should think about using a ceramic straightener. This one seems to get hot very fast, you can control how hot it gets according to your hair type, and I'm not sure if there's a cut off time. A lot of Revlon's hair styling machines will do an automatic shut-off after a certain time just in case you forget to turn it off when you're finished. It only takes me ten minutes to straighten my hair with this flat iron so I've always turned it off before it had to shut off. It's a decent flat iron for the price. Like I said, it gets the job done for me and I have very hard to style hair. Paying more for any other brand or flat iron would be ridiculous when this one does the job just fine.