I started to notice that underneath my eyes and also around my chin and throat area that skin that had once been pulled nice and taught was starting to loosen up quite a bit. I don't have the money to go and get any kind of surgery on my face to fix this problem, so I went to the store and found this and thought I would give it a shot. It is kind of on the more expensive side, but I have found that it is worth every penny. It is really easy to apply and follow the directions, it also has a very pleasant smell with it, you can feel it working into your skin almost immediately. The mask of it actually is more like a small film that it makes on top of your skin, but you can tell that it is pulling your skin in and making everything tighten up. After the first application of this I could see a major difference in my skin, it really helped around the eye area especially. I use this every month now and it is a great product to help and keep my skin nice and tight and the fine lines and wrinkles away.