My overall rating of 10 comes after a period of time. When we were in the market for a new TV for the living room I had planned on a 46 " TV to fit the room with a nice stand. My husband had other ideas. Being a sports nut, he wanted a TV that would how games and races up close. I was worried about cost and fitting in the condo. It was more than I wanted to spend especially when you included the stand but it did fit in the corner of the condo. Picture Quality Picture quality is excellent. There are several choices you have when you are setting up the TV that you can make the picture quality to your liking. Sound Quality Again. when you are setting up the TV you can select your sound choices and as the volume changes, like with commercials, etc., you can adjust them with your remote. Durability This is a very durable unit. This TV is on from 6 AM to 11 PM every day without fail. Design The unit looks good which is why I bought it. Performance As I mentioned, it's performance is fantastic. It is on 18 hours a day every day without fail.