In deciding to drop our cell phone plan and go to something prepaid we researched the phones available for the plan we desired. The Loft was the cheapest of those options but not our first choice. When they came on sale on Black Friday for less than half price we decided to bite the bullet and try them. I am glad we did. I am impressed with the web capabilities of this phone. I like how easy it is to text (the buttons are tiny but so are my fingers, my husband also has small hands for a man so its easy for him to use too). The sound quality is great as well. It would be neat if there were some apps for this phone but in all honesty, you get what you pay for and this isn't a smart phone. I think it is a great alternative though! I'm used to a tiny flip phone so getting accustomed to the size of this one has been a challenge but I find I don't lose it as often either so that's a bonus! In all, I'd say this is a great phone for the casual to moderate user looking for something budget friendly.