I initially selected Kellogg's Smart Start because the box label claimed to have 100% of so many nutrients. I especially was interested in the iron. However, when I looked at the Kellogg's website for this product the nutritional values were significantly less. I tried to get an explanation from the company regarding this discrepancy. They were very prompt in their replies. However, they avoided answering my question as to whether the cereal contains 100% of minimum daily requirements as listed. I would not trust their labeling and given the large amounts of sweeteners and preservatives in the product I would strongly recommend getting your iron and other nutrients in other ways.