This lipstick states it's long lasting. The sales lady said it would last 24 hours and would not come off during eating and /or activities of a regular day. The color I chose, Melon, is lovely, but will come off if you even lick your lips a bit. I was so disappointed and would not recomend it to anyone. The sad thing is that the color is just great, but what can you do when it disappears in no time flat!