This is, beyond a shadow of a doubt, the BEST and ONLY lipstick I use! Talk about keeping its promise to "outlast" the competition!! I have been consistently using this lipstick for over 8 years. I have received compliment after compliment for not only the shade, but how it looks on my lips. In fact, I have (probably at least 1/2 dozen times) been shopping for makeup when I have seen someone looking at lipsticks and have told them about Covergirl Outlast Lipcolor (my favorite shade is #805 - mauve satin). Believe it or not, 5 of the 6 times the person has actually bought this product (not my shade, but something to suit them of course). The other neat thing about this lipstick is that it literally stays on and on. I have tried to see if other companies can match or surpass this lipstick, so I've bought them, only to pitch it out after one or two uses. I NEVER have to reapply this lipstick during the day. When I go out to lunch with friends or colleagues, I am always the only one who doesn't have to do the 'discreet reapply'; in fact, I don't even think about it all day. The only thing I would say is that this lipstick comes with a clearcoat which you can reapply as often as you wish if you need it. But other than that, outlast the others is truly what this product does, and believe me, I have tried every brand-name long-lasting lipstick on the market!!!