Colgate MaxWhite Sonic Powered Toothbrush is an electric toothbrush that works very well for me. I have been on it for about two weeks and I like it very much. I feel it is easy to use with and different from the others in the following sense; 1. The starting button is soft and easy to click when I am holding it 2. The design and shape are perfectly designed to clean the mouth 3. It's less noisy as compared to the others 4. I don't need to push hard in my mouth to clean the second and third molars Performance/Cleaning I love it's performance. As I have mentioned earlier that it is easy to use and works well with a less vibratory noise as compared to the others. Cleaning my teeth are easier now since I have started using it and I don't have to worry about anything. The brush has flexible fibers that work smoothly. So far it has been so good for me. Durability I have been on it for two weeks and it seems very durable for me.