With all the lotions in the health an beauty isle to choose from, this Aloe Cool and Fresh Light Moisturizing Lotion is definitely the best I have found for my normal skin. It does not feel greasy and the scent is not overpowering. Scent The scent is not too strong. It is light and sweet and perfect to rub onto your skin right after the shower. The aloe is a nice scent, if you don't favor a lotion that has too much of a flower scent. Absorption As I had dry skin on my heels, I used it daily for a week and it really was amazing how it softened my skin, clearing up the painful, peeling skin in such a short time. It absorbs well into the skin and it also works well on dry skin after coming in from the cold. It is great for hands and legs and the whole body. Effectiveness This lotion is 100% effective at smoothing dry, chapped skin and is lower in price range than most other lotions at the store. I had always paid three times the price for a well-known brand of lotion and tried this lotion just for kicks. I will use this from now on, softening my skin and not breaking my budget.