I saw Biokleen's Oxygen Bleach Plus while browsing online and bought it thinking that it would be a better (and perhaps environmentally friendlier) option than the leading oxygen type cleaner. It was more expensive, at least in my area, per ounce, for the Biokleen product, so I was hoping to get better performance out of it as related to my old standby in the laundry cabinet. I was thoroughly unimpressed. When measuring it out into your washing machine, it is considerably dusty, so much so that I wanted to run and grab one of those white dust masks every time I used it. I had to hold my breath and turn my head to try to keep it from irritating my eyes, nose, and mouth. In addition to the dustiness, I did not perceive any noticeable difference in effectiveness than my regular oxygen cleaner that is widely available and does not send up a dust cloud each time I pour it in my washing machine.