I first tried this product in one of Benefit's holiday gift sets. I don't wear too much makeup, so I wanted a natural blush that worked for all occasions. I can wear it to school, to work, or even when I go out with friends to dinner or for drinks. It's easy to apply and to build your coverage- I haven't had an experience of accidentally applying too much product as blush. To apply, I dip the brush into the blush and apply a small, thin streak across my cheek. I then sort of pat/rub it in. The blush dries pretty quickly so I'd suggest applying the blush to one cheek and patting it in, before applying it to your other cheek. I have read some reviews online where people have said that they love to use this as a lip stain. I haven't had any luck using Benetint like that. The color doesn't really change my lip color at all, and I find that when I use it as a lip stain, my normally dry lips become even more dried out. Overall, I think it's a fantastic product to use for blush, but for a lip tint, I'm still looking for a product that works for me. Plus, with the size of the bottle and how little I use for each application, I feel like it's a really good value.