I love this product, it is the best one out there for repelling of bugs and it really does work. Kids love think that is so cool to use, they get a kick out of it going on blue. Disappearing color lets you see where you put it so you don't have to worry that a spot has been missed. The best thing about this to me is that you get two products in one. I also love that there are no harsh chemicals that you have to worry about. Scent The scent of this is very nice, smells kind of like watermelon to me. It is light weight, not overwhelming like a lot of these products. Absorption Avon SKIN SO SOFT Bug Guard Plus IR3535 SPF 30 Cool 'n Fabulous Disappearing Color Lotion does absorb great to me. Some have complained about the color staining, I have had no problem, just rub in until it disappears. Longevity If you use this product it does need to be applied every two hours. It is sweat and water resistant and works really great. Effectiveness Avon SKIN SO SOFT Bug Guard Plus IR3535 SPF 30 Cool 'n Fabulous Disappearing Color Lotion is very effective. This is my very favorite product that Avon offers and I will continue purchasing it as long as they offer it. Ease of Application This product is very easy to apply, just rub into your hands and apply to skin.