I have tried every color boosting, color protecting and color recomended hair shampoo I have come across. In fact I like to change my shampoos often and regularly. The Artec White-Violet shampoo is the only one I dramatically can tell a difference immediatly after washing with it. It neutralizes brassy tones and boosts the blonde highlights and color in my hair. I have used this shampoo for more than 10 years and still have not found any other that even comes close! I use this shampoo every third wash and whenever I need to hide the roots!  I first use a hydrating shampoo (Artec is great for color but I think hair takes it better if it is clean. So I shampoo with other first, rinse and then follow with Artec White Violet. When applying the shampoo I scrunch it into hair so the product clings onto hair and thus enhances-boosts color. I don't leave it on for any length of time, only the time it takes to evenly distribute throughout hair and scrunch all over. Then I rinse and follow with hydrating conditioner (not-Artec, I find the artec conditioner isn't as moisturizing as other conditioners and by using a different product I have noticed any shange in effectivness of Artec Shampoo or the end result (hair color). I can usually tell the difference even when my haor is still wet! Once blow dried and styled it is dramatically noticeable! Brightens blondes and rids hair from that brassy tone. Love it!

heatherbGR8

Brownsburg, IN