I love this color. its so natural and pretty. It gives me a natural look with a pretty hint of brightness. The pink really goes well with my red hair. Since it is specially made for red heads, it goes really well with everything I wear, a definite plus. I used to spend so much time in the drug stores trying to find the perfect shade, now i am so glad that I found this lipstick. I use it almost everyday. I have gotten many compliments on it. I have noticed that it even brings out the red color in my hair. It is my favorite lipstick so far. I find that its not only for redheads. My sister has black hair and I bought her a tube. It also looks really good on her. This lipstick is easy to apply and it goes on smooth. It lasts for hours and it does not smudge easily. I like it so much that I am going to pick up an extra tube the next time I go to a drugstore. I would not want it running out on me!