This is one of the best brands of aloe vera juice that I have tried. I find the flavor pure and simple, without a ton of additives. Thankfully it is also very affordable because I have to buy it so often as it is an absolute must and staple in my everyday routine. It has given me instant relief from stomach aches and indigestion. Nothing I have tried works faster at relieving gastronial discomfort. There are also a ton of benefits to actually drinking the juice as opposed to taking Aloe Vera supplements. The oral health that it gives your mouth is just amazing. It provides superb gum health benefits. Drinking it is the best way to take it so it gets inside the mouth contact to work its magic. I used to buy just any brand of aloe Vera, any big, cheap jug that I could find. But for the last few years, I have only been using this Aloe Farms brand after coming across it in a health food store. I really enjoy the consistency of this brand, as I like to drink it straight up. In the beginning I always had to mix it with juice or some other chaser to mask the taste. Now I find that I actually crave the taste of it and find it very refreshing.