I was recommended this shampoo when I had very damaged hair from bleaching it. I returned to my natural hair color, and started using this shampoo and it was a miracle how much it helped my hair. (Although I'm sure some of it is due to no longer bleaching my hair) My hair is much stronger, healthier, and has grown quite a bit too. I still use heat tools on my hair daily, and the shampoo still keeps my hair healthy. The shampoo also smells very good. I like that the bottle has a pump. This was an overall a great shampoo for making my hair healthier, but it didn't really help with anything else such as volume, or preventing my color from fading. I do not love the price of this shampoo, but it's worth it if you have damaged hair or use heat tools a lot, and it lasts me a long time too. Although I love the shampoo, I do not recommend the conditioner that goes with it. Scent I love the scent of this shampoo - it kind of has a citrus smell.