Having recently started a coupon habit, I've had the opportunity to buy numerous brands of lip balm recently at discounted prices. I was excited to try this brand, as I had never had any experience with it in all my years of using lip balm. The vanilla flavor sounded appealing. Upon using it the first time, I felt the scent/flavor was nice. It wasn't too overpowering or chemically. I found the size of the tube (which may be convenient for carrying around in pockets) not to my liking. Not only does it easily get lost in my car's console, but it just takes plenty of swipes to apply the product. While this lip balm goes on slick and smooth and feels nice at first, I feel that it just sits on the lips as opposed to really penetrating and moisturizing. Wanting to see if it was just my imagination, I tried applying it to half of my lips, using another product on the other half. Both sides looked similar, with the Softlips side having just a bit more sheen. After my 45 minute drive to work, both sides looked the same, though I still had the feeling that the Softlips was just floating on top of the lips and would come off very easily if I took a drink of my water. The other side felt like some might rub off, but the lips would be left more moisturized. For the price, and the other minor flaws I found with this lip balm, I think my money is better spent elsewhere.