I love to add color to my hair. I am a regular customer at the salon shop locate near my house on the west side of town. I don't like my hair drying and looking depress after only a few wash. My hair stylist Michelle M gave me a suggestion of using Redken shampoo and conditioner to help prevent color fading and drying out my hair. Redken will also help moisturize my hair and keep my hair looking shining and fresh at all time. As often as I color treat my hair throughout my lifetime (and let me tell you I am old!), I found that using Redken shampoo and conditioner really help preserve that " freshness " my hair need to be alive and red, blonde, brunette, light purple (whatever I have decided for the month). The Redken shampoo and conditioner is soft on your hair and it really lather up big time!! The best thing of all is that it really, really smell great!!! My husband can not stop smelling on my hair after I washed my hair each time!!