I have gone through many (and I do mean many) different brands and types of multivitamins for my children (all 9 years old and under) and they have forced down every single one and argued about taking them...until I found Flintstones chewables. They are a godsend. Not only do my children actually like the taste of them, they actually ask for them daily. When I forget, they remind me to give them their vitamin. I wish I would have discovered these sooner!