I have four children and needless to say, it is almost impossible to have one single product please all of my children! We have tried so many of the children's multi-vitamins out there and almost always one or more of my kids won't take them. We finally bought the disney vitamins and they all love them! They have all of the recommended vitamins like the hard vitamins but they taste much better. They are easier to chew and don't leave a funky aftertaste like a lot of the other vitamins. I have been able to recently get the same vitamins with frozen characters on the label too. They ask to take their vitamins everyday now which is nice because it's good for kids to take a daily vitamin. They are priced fairly and I cant imagine any kid not liking the taste of these. Grocery stores carry this brand so they are also easy to find. I will definately continue to buy the disney line of multi-vitamins and I highly recommend them. I know what it's like trying to find a vitamin and buying several bottles that sit untouched after trying one because of the yucky taste so if anyone is having trouble getting their child to take vitamins I suggest getting these and skipping the rest. We have had no issues with these and I even have a little guy who has a sensitive stomach and he takes them with no issues. I have also tried them and they taste just like a gummy candy even though they are packed with good for you vitamins!