I have been using this on my kids for over 18 years, Four kids later, I still rate this at the top for sunscreen for kids. I have a 19 month old now and this will be my go to sunscreen for him anytime we are outdoors. Started using this with my oldest about 18 years ago. I guess I feel more comfortable using something that has been around for a long time. Effectiveness I apply the sunscreen about 20 minutes prior to heading outdoors for maximum blockage of the sun and as long as a do that and reapply about once and hour I have good results. This is great for use at the pool or beach or just outdoors. Some products wear off with water but this one seems to absorb better. Scent The scent is fine. that has never been a concern of mine since my purchase is all about sun protection, but the scent is pleasant. Absorption Again, allow 20 minutes after application before heading out in the sun, but the absorption is fine. Spreads easy...not too thick.