As a divorced Dad, I need to work well and collaborate with my daughter's Mom, and this includes being on the same page about the caring and safety of our child. We have been using Aveeno Baby Sunblock for almost four years and I see no reason to try any other product. My daughter likes to help put it on and rub it in; she is proud to wear it so that she can stay in the sun without worrying about Mom or Dad ending her daytime playtime early for the risk/fear of sunburn. Combined with a sun hat, this sunblock helps her avoid fatigue and sunstroke too. I always have a tube in the car and at home (or in my backpack) so that we can apply or re-apply as necessary. From my experience, this lotion seeps and absorbs into the skin quickly and easily, unlike other lotions that are a bit slimy or too thin and runny. This sunblock has the perfect 'viscosity' to do its job shielding, while not requiring us to spend ten minutes massaging it into the skin. Definitely recommended.