I'm a regular customer of Shiseido Product and love their Hydro Liquid Compact Foundation. It's great now they're doing something similar with "Eye shadow". This type of Eyeshadow is a combination of cream and eyeshadow powder, which stays longer on my eyes. At first I was worried that the creamy things is not gonna stay if I sweat, since I have combination skin (oily and dry sometimes). But to my surprise, the color last so long. I use H13 as a base and a darker blue eyeshadow for the eyes' corners. It was fabulous, and I look quite of a party girl!! (not in a bad way). The Hydro-Powder eyeshadow also has more shimmering/shiny tone in it. It blends well with other powder eyeshadows if you want to make a mix. I have more than 4 colors this type so far (light blue, white, light bronze, and tiger-eyes). I use them all alternatively for eyeshadow base, but once in a while I use the white one to put on my nose bridge for a strange effect (hehe).