I bought this because it was organic. I tried it on and it looked awesome. The perfect amount of color to look fresh and natural. I liked the light fruit smell and taste. It didn't leave me with a bad aftertaste like may glosses do. I loved the way it was so long lasting. It stayed on most of the day and I only had to touch it up a time or two before the evening was over. I have a four year old granddaughter who likes to "sample" my lipgloss. I am relieved that this is healthy and organic for that reason too. I have tried two separate colors and love them both. I will stay with this product.