Nature Made Vitamin E 400 I.U. soft gels are an important part of my daily vitamins. I take them daily for good antioxidant healthy and to help with hair loss. I think that Nature Made vitamin E does work well and I will continue to buy it. I also give them to my husband for general health and to prevent hair loss. He seems to have maintained his hair pretty well for being 39 years old. He still has not shown any significant balding even though he is almost 40 years old. I also take vitamin E and I have maintained my hair which is still quite thick for being in my mid 40's. I think that Nature Made vitamin E is a good choice but make sure your bottle is the natural vitamin E and not synthetic. There has been some negative news about vitamin E and that is due to they synthetic version which is not as good for your health. Natural vitamin E can also be applied directly to your skin to prevent scarring. I also like vitamin E in lip application as well. It can help heal your skin and is essential to good health. We currently purchase and use Nature Made Vitamin E. It is affordable when we buy Nature Made Vitamin E at Costco.