I bought this phone because it was simple and easy to use. I am not a techno geek so I like simple phones. I do not use a data plan. I use this phone for calls and texting only. Performance It works great. Turns on and off with ease. It has been dropped a few times and keeps on working. Voice Quality I have trouble hearing people, on the phone. I use the speaker button so I can hear better, but it does not allow for privacy when I use the speaker function. Battery Life The battery lasts for many days. The most I have pushed the battery is three days and I still had one bar of battery left. Durability I have dropped the phone a few times and it keeps on working. I have no issues with its durability. Ease of Use This phone is easy to use and that is the reason I purchased it. If I can use it anyone can. Design the design is easy to figure out and use. I like the keyboard for texting. It is a great phone. for those looking for a simple easy to use phone with limited frills.