I have tried many types of vodka and they are all mostly the same , strong smell and long burn when you drink it . When mixed with any drink you can always smell it and taste it . But with grey goose it is different . You can still smell it but it doesn't smell like rubbing alcohol . The smell is bearable and the taste is smooth . When you drink it alone the shot goes down smooth and does not leave that burning feeling as much as the rest . I like to have it in a mixed drink better than by itself . In a mixed drink you can not smell it as much as the others and it gives your drink a good taste instead of just a burning sensation and not being able to taste the ingredients in the drinks . I prefer it with pink lemonade . The sour taste from the lemonade ( minute maid preferably ) covers the alcohol flavor and makes the drink not even taste like there is liquor in it just takes it slow or the after math will be bad . This liquor sneaks up on you and you will not notice because the drink tastes so good. The price for the bottle is a bit high but worth the cost .