My little ones saw these on the shelf at the grocery store one day when we were looking at which vitamins to buy. They love to pick different flavors each time we go. They had lots of different ones chewables and gummies, but they all decided on these. So we bought them they love the flavors as well as them being gummy vitamins. They love eating fruit snacks like most children do so when they get to have two gummy vitamins in the morning after breakfast they think its a huge treat to have their vitamin and love having them. They have never once complained about the flavor or taking them. I will continue to buy these for my children. They get all their daily vitamins in and they don't even know that they are taking something healthy and good for them, but Mommy knows! lol I remember having Flintstones Vitamins when I was a child so buying these brings back my childhood memories. We will be buying these in the future when we run out!