I have very curly hair that tends to frizz, so I've always worn it short. I grew it out several years ago, but the only reason I'm able to keep it manageable is Deva Curl gel. I use it when my hair is very wet, then twist my hair into ringlets. I pull the ringlets apart after my hair is dry. My hair is not frizzy anymore thanks to this wonderful product! It holds my curls without making them look wet. It also smells nice. The only negative to this product is that it's very expensive. I started going to a new stylist several months ago, and she does not use Deva Curl products, she uses Bumble and Bumble. When she gets done styling my hair, it is very frizzy. I would not keep my hair long if I couldn't use Deva Curl products. I also use the Low Poo Shampoo and the One Condition conditioner. Regular shampoo dries my hair out, but the Low Poo Shampoo does not have sulfates in it. This is a great line of products.