I thought this product was too expensive to begin with, but I needed something to get rid of the frizz I was experiencing. I have a short "boy cut" and most of the time it's laid down after going to the barber shop. But I often experience frizz, so I tried Olive Oil and that worked too, but not as good as D & L serum. Again, it's a little on the pricey side, but it's worth it! My hair hasn't had any frizz and it's been 3 weeks now. Very impressed so far.