Almay Intense I-Color Smoky-I Kit takes all the guess work out of choosing and using eye shadows. These colors go together perfectly for absolutely fool proof style. The design of the holder is great too because it takes the guess work out of where to put what colors. The shadows themselves are rich in color and a silky texture. They stay on even when used without a base. The colors also stay put even in hot conditions. This is a huge plus since it negates the need to keep reapplying the shadows. You can also easily apply the colors either heavier for a darker look, or lighter for a more casual look. Either way, the different colors in the kit blend beautifully. The kits are great whether you are new to wearing makeup or a pro. I gave a kit to my niece who was just starting to wear make up and after using it, she looked so good you could never tell she was just a beginner. Almay products also seem very gentle.